2026 Strategic Direction
Our fundamental purpose and the specific niche we dominate
Powering the infrastructure for how regulated sectors train, certify and prove it.
Advancing careers in regulated industries through tailored training and tools.
Why here, why now — the market dynamics that make this our moment
WKT operates in a large, fragmented, and underserved market. Regulated training is non-discretionary for employers — it is a compliance obligation, not an optional spend. This structural demand creates durable, repeat-purchase revenue that is largely recession-resistant.
WKT's current revenue of approximately $14M CAD represents roughly 2.1% of the Canadian TAM. Even within Open Lanes only, the company captures a fraction of what projections show is achievable at modest market-share targets.
WKT's market opportunity spans 10 credential-sensitive sectors ranked by strategic priority, sector TAM, and execution readiness.
The addressable opportunity across WKT's 10 sectors is enormous — conservatively $5.8B+ in Canadian sector TAM with over $4.0B in open or accessible market.
WKT's advantage is not content — training titles are becoming a commodity. The advantage is outcomes: getting workers trained and re-skilled faster than any alternative, in industries that cannot afford slow credentialing, and proving it cryptographically in real time.
The converging stack — RapidLMS + ALF + Oliu+ — has been 4 years in the making. The market is only now starting to understand why verifiable credentials matter. That convergence is not luck. It is positioning.
How we win — the 3-5 big themes that drive everything we do
Expand the number and quality of organizations that participate in WKT's regulated-training ecosystem as issuers, verifiers, storefront partners, or resellers.
Includes: Storefront partners, associations, regulators, employers/Corporate Buyers, credential issuers and verifiers
Grow the portfolio of owned regulated training programs where WKT can become the preferred and trusted provider — programs that compound network and infrastructure value.
Excludes: Low-leverage one-offs, non-regulated content, programs that do not compound
Increase the credibility, adoption, and defensibility of the verification, credentialing, and intelligence systems that make regulated training trusted at scale.
Includes: Oliu+, ALF, MIS, SOC 2 compliance, employer recognition
Every new opportunity is scored against the pillars before resources are committed:
The specific bets we're making — what we're pursuing, experimenting with, and explicitly not doing
| Lane | Sector | Industry | TAM | Priority | Status | Stage | Strategy | Execution |
|---|---|---|---|---|---|---|---|---|
| CIRO — Securities Exam Prep | Regulated Prof. & Commerce | Investment & Securities | $13.7M | P0 — NOW | OPEN | Execution | Establish dominant market position as preferred vendor for Exam Prep for 9 CIRO regulated credentials. | Beta B2B Group Secure new B2B relationships with target 165 Dealer Firms |
| LLQP (Life License Qualification) | Regulated Prof. & Commerce | Insurance | $9.5M | P0 — NOW | OPEN | Strategy / Execution | Become most trusted, integrity-first LLQP provider for high-volume MGAs. High need for Oliu credentials. | Win WFG Business Finalize Workflow Model with ALF Regulatory Confirmation Launch new product offering |
| First Aid Training | All Sectors | First Aid | ~$200M+ | P0 — NOW | OPEN | Execution | Be the technology infrastructure and distribution network that powers Canada's First Aid ecosystem. | Play 01: Power the Storefront — Recruit Approved First Aid credential owners onto WKT platform Play 02: Own the Verification Layer — Oliu tamper-proof credentials Sales Team Focus to expand |
| Skilled Trades / Red Seal (B2L Partnership) | Industrial, Construction & Resource | Apprenticeship | ~$500M+ | P0 — NOW | OPEN | Execution | Platform and jointly produce content with B2L. WKT provides tech stack (RapidLMS + ALF), Learning team support, delivery infrastructure. | Priority trades: Construction Electrician, Industrial Electrician, Plumber, Welder, Millwright, Steamfitter/Pipefitter, Instrumentation Tech, Heavy Duty Equipment Tech, Boilermaker, Gasfitter A&B, HVAC-R Dual Ticketing: B2B employer play (oil sands, refineries, ICI) Oliu: portable verified Red Seal credentials across provinces |
| OH&S / Safety Training Schools | Industrial / Transportation | OH&S Training | ~$1.8B | P0 — NOW | OPEN | Execution | Trusted infrastructure partner for training schools. Leverage our technology to simplify admin burden, resell content from online training library. | Sales Team Focus to expand |
| iGaming Training (Alberta AiGC) | Retail, Hospitality & Consumer | Gaming | $250K | P1 — SOON | OPEN | Market Intel Deep Dive | Position as approved training provider for AiGC-regulated operators. First-mover advantage in newly regulated market. Replicate managed storefront model. | Chris LaBossiere leading Monitor AiGC regulatory timeline Prepare accreditation application |
| Real Estate Licensing | Regulated Prof. & Commerce | Real Estate | $117M+ | ON HOLD | PAUSED | On Hold | Educate regulators about AB success to get program approved or platform monopoly providers. | Focus first on Maritimes and Territories Reprioritize in Q2 after more data, and RECA has published new pass rates |
| Mortgage Licensing | Regulated Prof. & Commerce | Mortgage | $5.3M | P1 — SOON | EXPLORING | Market Intel Deep Dive | Open Market in Ontario, Alberta (potentially others). Develop our own product offering for this space. | Present a briefing case, and if approved, add it to the development roadmap for ALF |
| BC RIA (Restricted Insurance Agency) | Regulated Prof. & Commerce | Insurance | TBC | P1 — SOON | EXPLORING | Market Intel Deep Dive | Seek ICBC accreditation. One course serves 5 provincial RIA regimes. WKT's existing B2B dealer and brokerage relationships are natural distribution channel. | URGENT: Register for March 11, 2026 ICBC webcast Submit feedback before April 27 consultation deadline Size BC buyer population by class of business — MIS priority Q2 2026 |
| Food Handler / Food Safety | Retail, Hospitality & Consumer | Food Service | ~$80M+ | P1 — SOON | EXPLORING | Market Intel Deep Dive | B2B employer portal play targeting large QSR chains and food retail. Bundle food safety with WHMIS. go2HR partnership in BC as hospitality sector beachhead. | Map provincial approved provider requirements Develop B2B employer portal pitch for top 10 QSR chains Bundle with WHMIS for retail — Danatec cross-sell |
| FINTRAC / AML Compliance | Cross-Sector | Compliance | ~$50M+ | P2 — ADVANCE | EXPLORING | Sniff Test | Leverage existing B2B relationships across CIRO dealers, LLQP carriers, RELO brokerages. One compliance product travels through every employer portal WKT is building. | RECCE sniff test Q2 2026 Size reporting entity population by sector Competitive scan for existing providers |
| Defense / Military Training | Security, Enforcement & Public Protection | Defense | TBC | P2 — ADVANCE | EXPLORING | Gather Market Intelligence | Explore training and credentialing opportunities in defense sector. Potential for specialized compliance, security clearance training, and credential verification. | Initial market intelligence gathering Identify key stakeholders and procurement contacts Assess regulatory requirements and credential needs |
Comprehensive lane-by-lane strategies organized by sector, including execution plans and resource allocation decisions.
| Lane | Industry | TAM | Stage | Strategic Direction & Execution Plan |
|---|---|---|---|---|
| CIRO — Securities Exam Prep | Investment & Securities | $13.7M | Execution | Establish dominant market position as preferred vendor for Exam Prep for 9 CIRO regulated credentials. Beta B2B Group: Secure relationships with target 165 Dealer Firms. |
| CIRO — Mutual Fund | Investment & Securities | TBC | On Hold | Closed market, CSI monopoly. Lobby CIRO and industry to open market like Securities. Deprioritize until Q3/Q4 2026. Not Active. |
| Life License Qualification Program (LLQP) | Insurance | $9.5M | Strategy / Execution | Become most trusted, integrity-first LLQP provider for high-volume MGAs. Maximize learner outcomes without compromising regulatory confidence. Plan: Win WFG Business, Finalize ALF Workflow, Regulatory Confirmation, Launch new product. High need for Oliu credentials. |
| Real Estate Licensing | Real Estate | $117M+ | Execution | Educate regulators about AB success to get program approved in other provinces, or platform monopoly providers. Closed market except AB. Focus: Maritimes and Territories first. |
| Mortgage Licensing | Mortgage Licensing | $5.3M | Gather Market Intelligence | Closed market except AB. Similar strategy to Real Estate Licensing — leverage AB success for national expansion. |
| BC RIA — Restricted Insurance Agency | Insurance | TBC — MIS Q2 | Market Intel Deep Dive | Seek ICBC accreditation. Effective Jan 1, 2027. One course serves 5 provincial RIA regimes. WKT's B2B dealer/brokerage relationships are natural distribution. URGENT: March 11 ICBC webcast, April 27 consultation deadline. Size BC buyer population Q2 2026. |
| Lane | Industry | TAM | Stage | Strategic Direction & Execution Plan |
|---|---|---|---|---|
| Skilled Trades / Red Seal (B2L Partnership) | Apprenticeship & Trades | $5M JV | Opportunity Framing | Assess JV opportunity. Glenn reviewing B2L Agreement. Risk: Partnership demands and heavy ALF/Platform investment. Decision: Either commit strategically or exit. Next: Legal review, decision by end Q1 2026. |
| OH&S / Safety Training Schools | Industrial OH&S | TBC — MIS | Gather Market Intelligence | Platform play: Power instructional schools with RapidLMS + Oliu credentials. Competition from compliance-tool platforms. Size: highly fragmented, provincial variation. Defer to Q2 2026. |
| First Aid Training | All Sectors | ~$200M+ | Execution | Power approved training providers and their networks of trainers/instructors. Blended learning requirements prohibit program ownership. Focus: platform dominance. High need for Oliu credentials. TBC execution plan. |
| Lane | Industry | TAM | Stage | Strategic Direction & Execution Plan |
|---|---|---|---|---|
| iGaming Training (AiGC / Ontario) | Gaming / iGaming | $250K+ | Market Intel Deep Dive | Establish training partnership early in market formation. SafeGaming platform to Bill Eaton and Dan Keene. Follow-up discovery on mandatory training. iGO ON potential expansion pending AB success. |
| Cannabis Retail Training (CannSell) | Cannabis Retail | NA — Owned | SCALE | Maintain category leadership. Scale DTC and B2B. Credentialing with Oliu. No heavy strategic investment required — defensive hold. |
| Alcohol Server Training (ServeSafe-style) | Alcohol Service | TBC — MIS | Gather Market Intelligence | Open to Oliu-first strategy. BC LCRB as strategic beachhead. Map regulatory landscape Q2 2026. |
| Food Handler / Food Safety | Food Service | TBC — MIS | Gather Market Intelligence | Provincial variation, voluntary uptake. Credential verifiability opportunity. Defer until Q3/Q4 2026 unless strategic partner emerges. |
| Lane | Industry | TAM | Stage | Strategic Direction & Execution Plan |
|---|---|---|---|---|
| Security Guard Pre-Licensing (AB) | Private Security | TBC | Gather Market Intelligence | |
| Use of Force / De-escalation CE | Private Security | TBC | Gather Market Intelligence | |
| Loss Prevention / PI Licensing | Investigations / LP | TBC | Gather Market Intelligence | |
| Fire Safety (NFPA, Sprinkler Fitter) | Fire Safety | TBC — MIS | Gather Market Intelligence |
| Lane | Industry | TAM | Stage | Strategic Direction & Execution Plan |
|---|---|---|---|---|
| TDG Part 6 (Transport Canada) | Dangerous Goods Transport | Owned — TBC Value | Execution | Monitor Transport Canada policy updates. Maintain leadership position as regulations evolve. Existing Danatec strength. |
| Hours of Service / NSC / CVOR | Fleet & Carrier Compliance | TBC | Gather Market Intelligence | Platform play for carrier/fleet compliance. Defer to Q3 2026 unless carrier partnership surfaces. |
| Airside Vehicle Operator Permit (AVOP) | Airport Operations | Niche | Gather Market Intelligence | Credential-critical, airport-controlled. Niche but recurring. Assess Q3 2026. |
| Rail Safety Awareness | Rail Transport | Niche | Gather Market Intelligence | Highly specialized, small TAM. Monitor but do not pursue unless large employer emerges. |
| Carrier Compliance / Fleet Safety (FSI Platform) | Fleet & Trucking | TBC — Platform | SCALE | FSI platform = owned channel. Leverage for all transportation/trucking compliance. Cross-sell opportunity. |
| Lane | Applicability | Stage | Strategic Direction & Execution Plan |
|---|---|---|---|
| FINTRAC / AML Compliance Training | Financial, Real Estate, Gaming, MSBs | Gather Market Intelligence | Mandatory for reporting entities. High credential verification value. Natural extension for finance/RE/gaming lanes. Evaluate Q2 2026. |
| Workplace Harassment & Violence Prevention | All Federally Regulated Employers | SCALE | Mandatory for federally regulated workplaces. Existing Danatec content. Cross-sell into B2B enterprise. Low strategic investment required. |
How strategy becomes action — 2026 quarterly Rocks and team-level priorities
What success looks like in 2026 — quantified targets with clear timeframes