2026 Strategic Direction
Our fundamental purpose and the specific niche we dominate
Powering the infrastructure for how regulated sectors train, certify and prove it.
Advancing careers in regulated industries through tailored training and tools.
Why here, why now — the market dynamics that make this our moment
WKT operates in a large, fragmented, and underserved market. Regulated training is non-discretionary for employers — it is a compliance obligation, not an optional spend. This structural demand creates durable, repeat-purchase revenue that is largely recession-resistant.
WKT's current revenue of approximately $14M CAD represents roughly 2.1% of the Canadian TAM. Even within Open Lanes only, the company captures a fraction of what projections show is achievable at modest market-share targets.
WKT's market opportunity spans 10 credential-sensitive sectors ranked by strategic priority, sector TAM, and execution readiness.
The addressable opportunity across WKT's 10 sectors is enormous — conservatively $5.8B+ in Canadian sector TAM with over $4.0B in open or accessible market.
WKT's advantage is not content — training titles are becoming a commodity. The advantage is outcomes: getting workers trained and re-skilled faster than any alternative, in industries that cannot afford slow credentialing, and proving it cryptographically in real time.
The converging stack — RapidLMS + ALF + Oliu+ — has been 4 years in the making. The market is only now starting to understand why verifiable credentials matter. That convergence is not luck. It is positioning.
How we win — the 3-5 big themes that drive everything we do
Expand the number and quality of organizations that participate in WKT's regulated-training ecosystem as issuers, verifiers, storefront partners, or resellers.
Includes: Storefront partners, associations, regulators, employers/Corporate Buyers, credential issuers and verifiers
Grow the portfolio of owned regulated training programs where WKT can become the preferred and trusted provider — programs that compound network and infrastructure value.
Excludes: Low-leverage one-offs, non-regulated content, programs that do not compound
Increase the credibility, adoption, and defensibility of the verification, credentialing, and intelligence systems that make regulated training trusted at scale.
Includes: Oliu+, ALF, MIS, SOC 2 compliance, employer recognition
Every new opportunity is scored against the pillars before resources are committed:
The specific bets we're making — what we're pursuing, experimenting with, and explicitly not doing
| Lane | Sector | Industry | TAM | Priority Score | Status | Funnel Stage | Lane Strategy |
|---|---|---|---|---|---|---|---|
| LLQP / World Financial Group | Regulated Prof. & Commerce | Insurance | $6M | P0 — NOW | OPEN | TBD | To be populated |
| CIRO Approved Persons (Open Market) | Regulated Prof. & Commerce | Securities | $3M | P0 — NOW | OPEN | TBD | To be populated |
| iGaming Training (Alberta AiGC) | Retail, Hospitality & Consumer | Gaming | $250K | P0 — NOW | OPEN | TBD | To be populated |
| Supply Chain Canada SCMP Platform | Regulated Prof. & Commerce | Supply Chain | TBC | P1 — SOON | OPEN | TBD | To be populated |
| WKT First Aid Strategy | Public Health & Human Services | First Aid | TBC | P1 — SOON | INBOUND | TBD | To be populated |
| BC LCRB — Verifiable Credentials | Retail, Hospitality & Consumer | Alcohol | $45K | P2 — ADVANCE | OPEN | TBD | To be populated |
Value: $6M | Priority: P0 — NOW
WFG represents 50% of the LLQP market in Canada. Strategic partnership to win that business with best-in-market product.
Latest: Chris and Glenn meeting with Real and Raja. Need ALF demo capability. Primary focus on demonstrating superior learning experience and outcomes vs. current solution.
Value: $3M | Priority: P0 — NOW
CIRO open market for exam preparation. Nick meeting regularly with project team on GTM strategy.
Working with Nicole on GTM strategy and plan. Developing assets/strategy for B2B even before March launch. Priority: reach out and secure beta testing candidates. Active conversations with Edward Jones and Richardson Wealth.
Priority: P1 — SOON
Full learning platform partnership for SCMP designation programs and storefront for compliance training catalogue.
Three-option approach: (1) Reseller only, (2) Reseller + Storefront Partner, (3) Full platform rebuild. Decision timeline: March 31. Demonstrating innovation in delivery modalities and ILT management capabilities.
Priority: P2 — ADVANCE
Credentialing body for standards with 12 focus areas. Potential massive partner for Proof Network.
Value: $3M | Killed: Not worth acquisition price
Better to compete for WFG business and win it with superior product/experience rather than acquire Oliver Learning's LLQP business.
Value: $250K | Priority: P0 — NOW
New Alberta iGaming Corporation creating similar market to Ontario. Both training and credential opportunities.
Chris, Nick, and Glenn presented SafeGaming™ to Bill Eaton (Vice Board Chair) and Dan Keene (CEO). AiGC reviewing primary needs including potential mandatory gaming operator training. Follow-up discovery meeting planned.
Value: $45K | Priority: P2 — ADVANCE
Close the deal on Liquor and Cannabis Regulation Branch verifiable credentials implementation.
Latest: Get in-person meeting with Ian/Chris to advance the opportunity.
Value: $2M | Status: On Hold
Unsolicited bid to take over AGLC's smart programs operations or craft RFP. Chris to push for April 1 RFP.
Sector: Public Health & Human Services | Priority: P1 — SOON
Platform dominance strategy for first aid training infrastructure. Technology partner for training businesses vs. direct competition.
Strategy finalized: Be the technology infrastructure provider for first aid training providers and credential owners. Power their storefronts and management systems. Full strategy at: https://wkt-first-aid-briefing.pages.dev/
Value: $200K | Priority: P2 — ADVANCE
Consolidating 7 tech stack services into 2-3. LMS for LLQP, PFP, CE, Proctoring.
Value: $200K | Priority: P2 — ADVANCE
RFP for new LMS provider in 2026 to replace D2L contract expiring 2027. Add SJA content to network.
Sector: Security, Enforcement & Protection
Define strategy for Guard Training / Security sector. Veteran-focused security services approach.
Value: $1M | Priority: Market Intel Deep Dive
New Restricted Insurance Agent (RIA) licence category requiring accredited training for thousands of businesses.
These opportunities have been evaluated and explicitly killed. Documentation ensures clear communication and prevents resource drift.
Reason: Not worth the acquisition price. Better ROI competing directly for WFG business with superior product.
Reason: Did not align with strategic pillars or provide sufficient network/infrastructure compound value.
Reason: Smart Serve decided not to share invitation for WKT to bid on their LMS RFP. Documented and moved on.
How strategy becomes action — 2026 quarterly Rocks and team-level priorities
What success looks like in 2026 — quantified targets with clear timeframes